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LFA Identi-kucha: Do Practice Names Really Matter?

When: Tuesday 19th June 18.00 – 20.30
Where: BDP, 16 Brewhouse Yard, London EC1V 4LJ

Architect director Kathryn Tombling is one of the presenters for Identi-kucha, a light-hearted debate on what makes a great practice name, as part of the London Festival of Architecture. Running throughout June the LFA is the world’s largest annual architecture festival with over 400 events and this year exploring the theme of identity.

Identi-kucha is organised by freelance consultants Rachel Birchmore and Emma Keyte who have been researching trends in what architectural practices call themselves, their reasons for choosing specific names, and how these reinforce an overall brand or business idea. They have talked to emergent practices both eponymous and invented and questioned more established organisations with original founders and newer generation leadership. The debate brings together some of these interviewees who will make a quick-fire, pecha-kucha style presentation about their names and identity followed by clients who will have an opportunity to give their own take on how names influence their perception and, ultimately, selection of designers.  Speaking alongside Kathryn will be Claire Bennie (Municipal), Phil Coffey (Coffey Architects), Timo Haedrich (Haptic), Miranda Maclaren (Duggan Morris Architects), Peter Morris (AHMM), Al Scott (IF_DO) and Nick Searl (Argent)

This free event is aimed at all those who are establishing, developing or future-proofing their own practice identity, and anyone with an interest in branding and communications. Refreshments will be provided and booking is essential by registering here.