Project.
Souq Masr
- Location
- Cairo, Egypt
- Expertise
- Architecture
- Design Management
- Landscape Architecture
- Lighting
- Size
- 36,000 Sq m
The Manchester studio was commissioned to prepare and develop a new lifestyle park concept for Souq Masr in Cairo.
The vision for Souq Masr is to create a bespoke lifestyle destination, redefining Egypt’s approach to leisure and shopping. It is based on a contemporary industrial aesthetic in line with the client’s trademark using good quality materials and will include social spaces, natural connectivity, elements of discovery, functional warehouse arrangements and urban architecture.
Dynamic events, dining, shopping and leisure experiences will attract families, homebuyers and young audiences. Visitors will be encouraged to spend more time at Souq Masr with this new retail offer which establishes the client’s new brand.