Lili joins BDP as a Senior Wayfinding Designer. In this role she brings a strategic eye and an evidence-based perspective to our wayfinding expertise.
Her interest is in people behaviour, spatial cognition, information design and storytelling.
Previously she worked at CCD Design & Ergonomics where she helped define and grow the wayfinding team. Past clients include The V&A Museum, Tate St Ives, Network Rail, Hovertravel, Luton and Stansted Airports, Hermes Airports, The University of York, Majid Al Futtaim and Quintain.
Wayfinding is the process of navigating from one place to another. In its schematic form, it is a string of decision-making points.
Senior wayfinding strategist and designer Lili Larratea explains how wayfinding is a collaborative and people-centred process that directly affects the overall experience of a space. Previous to BDP, she was the lead wayfinding designer for London Luton Airport, Tate St. Ives and the V&A Museum.