"Each space tells a story. Our role is to identify and connect people’s functional and emotional needs to that story and to help them have the best possible experience." Dan Lane, Graphic Designer
Wayfinding is the glue that binds people to place. It is about making spaces understandable and easy to use. It is about understanding how people navigate unfamiliar spaces – but it’s so much more than signage.
Our ultimate role is to connect all the elements of the built environment with its users so they can make the most of their journey and in turn create a return on investment for our clients.
We challenge assumptions by questioning how people use and perceive spaces, services and brands, and go beyond meeting people's needs to create the best possible experience of a space - be it a city centre, an airport, a museum or a shopping mall.
A good wayfinding system can make people feel welcome and gain a sense of belonging. When brought in at the beginning of a project, wayfinding can identify user needs and gaps and help shape an inclusive and accessible environment that maximises intuitive navigation. Our unique position within BDP means we have access to specialist teams that cover every aspect of placemaking for a modern world.
Our projects span various sectors including urban realm and masterplanning, transport, education, healthcare, retail and leisure.
The Mivida retail district is part of the Emaar Mivida masterplan and is located approximately 28km east of downtown Cairo.
Design proposals for the regeneration of the Avon River Precinct in earthquake damaged central Christchurch
A unique approach to hospital wayfinding that followed extensive consultation with patient and user stakeholders to identify the core wayfinding issues. The result is a solution seen by many as setting a benchmark for wayfinding in hospitals.
Two new state-of-the-art hospital buildings will bring Elderly Care, General Medicine, HIV and Clinical Infection wards up to modern standards, and establish the hospital as the Major Trauma Centre for the region. The new build will include 361 beds, 65% of which will be in single en-suite rooms, a helipad and additional parking spaces underground.
The market proposals will provide modern facilities consolidated on one site for the 200 tenant businesses, which employ over 2,500 people.
The Northern Estate Programme comprises the refurbishment and development of multiple Grade I, II and II* listed buildings that provide office space for the House of Commons.
A central hub of labs forms the focal point for the centre, to encourage collaborative working across the organisation and with partners within the Cambridge Life Sciences cluster through an open design and campus environment.
A new headquarters providing Airbus Defence and Space with an iconic building and a high-quality, agile working environment on a limited budget. Exemplary collaborative team working between designers, client and contractor has achieved extremely good value for money.
Marc is head of graphic design for the practice and has had a design and creative career that spans over thirty years.
Dan is a Senior Wayfinding Designer with over twenty years’ commercial experience, both in-house and at agencies.
Andy is a graphic designer with over 15 years’ experience of the industry.
To find out more about our graphic design team's work and recent projects have a look at their latest brochure.
Wayfinding is the process of navigating from one place to another. In its schematic form, it is a string of decision-making points.
BDP has won two of the top awards at this year’s Teambuild. Team R.O.O.T won the Procurement Prize, and Martha Andrews won the Leadership Prize for the most promising individual competitor.
BDP has reported its highest turnover to date at £106.8M with a pre-tax profit of £9.5M.
The wayfinding and graphic design team at BDP attended the last Sign Design Talk of 2018. Here are some take aways from the evening:
Senior wayfinding strategist and designer Lili Larratea explains how wayfinding is a collaborative and people-centred process that directly affects the overall experience of a space. Previous to BDP, she was the lead wayfinding designer for London Luton Airport, Tate St. Ives and the V&A Museum.
BDP works closely with artists and recent collaborations have been on projects such as Alder Hey Children’s Hospital, The Hive at Kew, Grosvenor estate in Mayfair and Royal Pharmaceutical Society.