EACH SPACE TELLS A STORY. OUR ROLE IS TO IDENTIFY AND CONNECT PEOPLE’S FUNCTIONAL AND EMOTIONAL NEEDS TO THAT STORY AND TO HELP THEM HAVE THE BEST POSSIBLE EXPERIENCE.”
Dan Lane, Graphic Designer
Wayfinding is the glue that binds people to place. Our ultimate role is to connect all the elements of the built environment with its users so they can make the most of their journey and in turn create a return on investment for our clients.
We challenge assumptions by questioning how people use and perceive spaces, services and brands.
We go beyond meeting people's needs to create the best possible experience of a space, be it a city centre, an airport, a museum or a shopping mall.
A good wayfinding system can make people feel welcome and gain a sense of belonging. When brought in at the beginning of a project, wayfinding can identify user needs and gaps and help shape an inclusive environment that maximises intuitive navigation. Our unique position within BDP means we have access to specialist teams that cover every aspect of placemaking for a modern world.
Our projects span across various sectors including urban realm and masterplanning, transport, education, healthcare, retail and leisure.
Wayfinding is the process of navigating from one place to another. In its schematic form, it is a string of decision-making points.
BDP has won two of the top awards at this year’s Teambuild. Team R.O.O.T won the Procurement Prize, and Martha Andrews won the Leadership Prize for the most promising individual competitor.
BDP has reported its highest turnover to date at £106.8M with a pre-tax profit of £9.5M.
The wayfinding and graphic design team at BDP attended the last Sign Design Talk of 2018. Here are some take aways from the evening:
Senior wayfinding strategist and designer Lili Larratea explains how wayfinding is a collaborative and people-centred process that directly affects the overall experience of a space. Previous to BDP, she was the lead wayfinding designer for London Luton Airport, Tate St. Ives and the V&A Museum.