7th Annual LEDforum 2016

When: 18^th – 19^th August
Where: Tivoli Mofarrej Conference Hotel, Sao Paulo, Brazil

Lighting director Colin Ball will present Lighting an Idea on the first day of the 7^th Annual LEDforum in Brazil.  He will explore how architectural lighting has been misunderstood for many years as an engineered function of eyesight and explain techniques that place people at the heart of lighting design and how light connects people with their environment.  He will place particular emphasis on the contact with natural light which is paramount to concentration, productivity, healing and education and demonstrate how harvesting daylight for its entire colour and texture can transform design in architecture.  He will feature many of the projects his team has recently completed including the Royal Pharmaceutical Society in London, the Enterprise Centre at University of East Anglia, Essex Business School, AstraZeneca’s new global R&D centre and HQ at Cambridge and the award-winning UK Pavilion at Milan Expo on which an interdisciplinary BDP team worked with international artist Wolfgang Buttress.  Later the same day Colin will co-present the work of the International Association of Lighting Designers (IALD) who are a partner of LEDforum 2016.

The forum is the most important architectural lighting event in Brazil and brings together national and international lighting designers to discuss the application of LED technology, concepts and design.