Poltrona Frau Showroom

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Facts

Location	Client	Cost	Completion
London, UK	Poltrona Frau	£750k	2015

Project details

A new flagship showroom for prestige Italian furniture brand Poltrona Frau. Designed to a blueprint by leading French designer Jean-Marie Massaud the new showroom is arranged over two floors on London’s Fulham Road. BDP worked closely with Poltrona Frau’s in-house design team to deliver a luxurious new home for the brand.

Brief

create a space to showcase the brand with a view to accelerating the growth of brand awareness
a setting for the brand’s products that reflect its values of Italian excellence and craftsmanship in a cosmopolitan market

Results

the space is characterised by a design which enhances the values that distinguish the brand with a refined and simple tone: a high level of sartorial style, impeccable details, complex workmanship and a consolidated and wholly Italian savoir-faire.